Dr. Nardos Afework, gynecologist, consults by appointment, with ultrasound and mammography on site.
WHAT WE TREAT
Made for the weather. Cut for the person.
Big Cancer care over-engineers its language. Every seam becomes a feature. Every zipper gets a name. OB/GYN wanted a launch that respected the fabric and trusted the wearer to notice.
Your visit
Motion, not stillness.
We shot the collection in wind and rain. The models were not posed. The fabric shows the weather, and the page shows the fabric. No product renders, no cutout backgrounds. Just outerwear in the conditions it is built for.
On site
Two drops, one launch system.
The autumn drop cleared in fourteen days. The winter drop cleared in nine. The launch system we built carried both without a redesign.
At a glance
01
24/7
(pharmacy on site)
Prescriptions filled any hour, with home delivery available.
02
Same day
(scan results)
Ultrasound and mammography read on site, the same visit.
Patient voices
Yabtsega Solomon
Patient, Habari Medical Plaza
“ Mira understood weather. And gear. And what it feels like to trust both. ”
The page feels like standing outside in a good jacket. Nothing extra. Just enough. Jin never overexplained, and neither does the line now.
more departments
A LETTER, ONCE A MONTH. New work from the studio, fresh thinking from the founder, the occasional opinion. No filler. SUBSCRIBE BELOW.
